Summary – 1 Minute Read.
The 2018 Leafly Buyer’s Guide to 7/10 played a crucial role in highlighting THCa cannabis products in Maryland and Massachusetts, emphasizing non-psychoactive cannabinoids for their potential therapeutic benefits. It helped educate consumers about THCa, a non-intoxicating compound found in raw cannabis, and encouraged dispensaries to diversify beyond traditional THC products. The guide also addressed challenges faced by dispensaries in educating consumers unfamiliar with THCa, leading to an increased interest among health-conscious users seeking benefits like anti-inflammatory properties without intoxication. Overall, it set a precedent for future cannabis sales strategies by promoting consumer education on diverse cannabinoid profiles.
Leafly’s 2018 Guide Spurs THCa Cannabis Sales Growth
Interviewer: Thank you for joining us today to discuss the 2018 Leafly Buyer’s Guide to 7/10 and its impact on THCa cannabis sales in Maryland and Massachusetts. Could you start by explaining what 7/10 is and why it’s significant?
Expert: Certainly! The term “7/10” is a play on words similar to “420,” but it specifically celebrates the culture of cannabis concentrates. When you turn the numbers 710 upside down, they resemble the word “OIL,” which is fitting since this day highlights products like oils, waxes, and other concentrates. It’s significant because it shines a spotlight on these products, encouraging both consumers and dispensaries to explore different forms of cannabis.
Interviewer: How did the 2018 Leafly Buyer’s Guide address THCa cannabis sales in these states?
Expert: The guide was pivotal in providing detailed insights into THCa products available in Maryland and Massachusetts. THCa, or tetrahydrocannabinolic acid, is a non-psychoactive cannabinoid found in raw cannabis plants. It has gained attention for potential therapeutic benefits without the high associated with THC. The guide highlighted various strains and products rich in THCa, helping consumers make informed choices based on their preferences or medical needs.
Callout: Did You Know?
THCa must be decarboxylated—typically through heating—to convert into THC, which then produces psychoactive effects.
Interviewer: What trends did you observe from the guide regarding consumer behavior towards THCa products during that period?
Expert: One notable trend was an increased interest in non-psychoactive cannabinoids among health-conscious consumers. Many people were seeking ways to enjoy potential benefits such as anti-inflammatory properties without experiencing intoxication. This trend was particularly evident in states like Maryland and Massachusetts where medical marijuana programs were expanding.
Interviewer: Were there any challenges faced by dispensaries when promoting THCa products around this time?
Expert: Yes, dispensaries often faced educational challenges. Since many consumers were more familiar with THC or CBD, understanding how to market THCa required additional effort. Dispensaries had to invest in training their staff to explain how these products work and why they might be beneficial for certain users.
Interviewer: Looking back at 2018, how do you think this guide influenced future cannabis product sales strategies?
Expert: The 2018 Leafly Buyer’s Guide set a precedent for how comprehensive guides could influence consumer knowledge and purchasing decisions. By focusing on education about lesser-known compounds like THCa, it encouraged both producers and retailers to diversify their offerings beyond traditional THC-focused products. This approach has continued to shape marketing strategies within the industry as more consumers become aware of diverse cannabinoid profiles.
In summary, while celebrating 7/10 may have started as a niche event within the concentrate community, guides like Leafly’s have played an essential role in broadening consumer horizons across multiple states by emphasizing education around innovative cannabis options such as those rich in THCa.
Frequently Asked Questions (FAQs):
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Question: What is the significance of 7/10 in cannabis culture?
Answer: It celebrates cannabis concentrates like oils and waxes. -
Question: How does THCa differ from THC?
Answer: THCa is non-psychoactive, requiring heating to become THC. -
Question: What did the 2018 Leafly Guide focus on for Maryland and Massachusetts?
Answer: It highlighted THCa products and their benefits. -
Question: What consumer trend was observed regarding THCa products in 2018?
Answer: Increased interest in non-psychoactive cannabinoids among health-conscious consumers. -
Question: What challenges did dispensaries face with THCa product promotion?
Answer: Educating consumers unfamiliar with THCa compared to THC or CBD. -
Question: How did the guide influence future cannabis sales strategies?
Answer: Encouraged diversification beyond traditional THC-focused products. -
Question: Why are comprehensive guides important for cannabis consumers?
Answer: They enhance consumer knowledge and inform purchasing decisions.
Helpful Links:
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Leafly
Leafly is a comprehensive resource for cannabis news, strain information, and product reviews, offering insights into the latest trends and guides like the 2018 Buyer’s Guide. -
Cannabis Business Times
This site provides industry news and analysis on cannabis business operations, including market trends and consumer behavior related to products like THCa. -
Project CBD
Project CBD focuses on the science of cannabinoids, providing educational resources about non-psychoactive compounds such as THCa and their potential health benefits. -
NORML
NORML offers updates on cannabis legislation and consumer information that can help understand the regulatory environment in states like Maryland and Massachusetts. -
Mass.gov – Cannabis Control Commission
The official site for Massachusetts’ regulatory body overseeing cannabis sales, offering reports and data relevant to market trends in the state. -
Maryland Medical Cannabis Commission (MMCC)
Provides information on medical cannabis regulations in Maryland, including patient statistics that reflect consumer interest in products like THCa.
Definition:
THCa: Tetrahydrocannabinolic acid, a non-psychoactive cannabinoid found in raw cannabis that converts to THC when heated.
Cannabis Sales Growth: An increase in the sales of cannabis products over a specific period.
